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By continuing you agree to our terms. Running a Business Starting a Business. Rate This Article This article currently has 42 ratings with an average of 4. Another units were added to the chain between and Importantly, Arby's generated big profits and solid sales gains during this period.
In Royal Crown moved its prosperous Arby's subsidiary to Atlanta. The Raffel brothers decided it was time to jump ship. They retired as millionaires, leaving a legacy of more than Arby's restaurants scattered throughout the United States. Arby's languished under new management.
Indeed, the chain quickly spiraled into decline after the Raffels left, and by incompetent management had left the enterprise directionless and floundering. Arby's was rapidly losing stature as a contender in the fast-food industry. Fortunately, a new management team was able to turn the ailing enterprise around. Posner tapped Leonard Roberts to serve as chief executive of Arby's. A fast-food industry veteran, Roberts quickly implemented much-needed changes at Arby's and turned a critical eye to the Arby's menu.
Under Royal Crown's ownership, Arby's had started offering conventional burger fare in an attempt to compete with the hamburger chains. He scaled back items that could be found in almost any fast-food restaurant and returned the menu to its traditional niche of roast beef.
He then began supplementing that foundation with specialty items like deli sandwiches, chicken cordon bleu sandwiches, and roast chicken. Roberts also tightened Arby's quality standards and began hunting for new franchisees. Roberts' overall strategy proved successful. During the mids Arby's raced near to the front of the fast-food pack, opening hundreds of stores throughout North America and even a few in Europe.
At the same time, per-store sales increased, partly because the company launched an aggressive advertising campaign and pioneered unique customer service concepts like accepting credit cards and allowing customers to order by computer.
While Arby's achieved huge gains during the late s, however, trouble was brewing behind the scenes. Roberts had become dissatisfied with Posner's control. He felt that Posner was hindering Arby's growth by bleeding its cash flow, rather then reinvesting income to expand the chain at a faster rate. At one point, according to Roberts, Posner had withheld bonuses from middle managers for two straight years. In fact, several of Posner's holdings were in trouble and he had been taking cash from the profitable Arby's subsidiary to keep them afloat.
Furthermore, Posner himself was in trouble. Shortly thereafter he became the target of an insider trading investigation. Posner was also considering moving the Arby's headquarters to his holding company's base in Miami--a move with which Roberts disagreed.
When Posner rejected the bid, Roberts publicly criticized him. Incensed, Posner fired Roberts and replaced him with Irving Riese, who, along with his brother Murray, owned interests in about restaurants.
The appointment infuriated many Arby's franchisees, who felt that Reise's ownership of competing fast-food stores constituted a conflict of interest. Posner and Riese relented and Frank Belatti accepted the chief executive slot.
After Roberts left, Arby's began to flounder as it had when the company's founders had bailed out a decade earlier. Partly because of Posner's ongoing involvement with the company's operations--Posner decided in to go ahead and move the company to Miami in , for example--many of the company's top executives bolted.
The vice president of international development, for instance, quit just as Arby's launched an aggressive campaign to expand abroad. Other abandoned posts included vice-president of franchising, executive vice-president of operations, and vice-president of administration. With the company's management structure gutted, Arby's languished. In , wraps extended the popular additions. Following a thorough study of the brand and customer base, Arby's introduced the "I'm Thinking Arby's" campaign in The ad series featured Arby's point of difference - high quality, unique products not typically found in fast food.
When you're craving Arby's you can't think of anything else. Arby's in Modesto has been at the same Location since and is operated by individual franchisee. Arby's Prime-Cut Chicken All white meat, chicken breast fillets are the epitome of juicy deliciousness.
These sandwiches are sure to put your taste buds in a good mood. All rights reserved.
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